Station Profile

Format & Call Letters

Adult Hits - Tally 99.9 FM 

Format Description

Tally 99.9 FM, is the New station that plays everything with an emphasis on hits from the 1980s and 1990s.

With thousands of songs in our huge library of hits, Tally 99.9 FM brings excitement and organized unpredictability back to music radio. Irreverent and fun, with a touch of attitude!

Tally 99.9 FM, we are Tallahassee’s new hometown radio station and your “At Work Music Source!”.

Tally 99.9 FM with its upbeat and unconventional “We Play Everything” attitude is the perfect radio station for advertisers to reach a unique affluent adult demographic audience.

Tally 99.9 FM plays an extremely wide variety of hits from almost every major music genre.  

Tally 99.9 FM's Wide Playlist: Tally 99.9 FM plays an extremely wide variety of hits from almost every major music genre. We play songs from the 1980s through the 1990s.

Tally 99.9 Tally 99.9 FM features core artists such as John Mellencamp, Dave Matthews, Pat Benatar, Culture Club, Men at Work, Thompson Twins, The Cars, REO Speed Wagon, The Cure, UB40, Guns N' Roses, Queen, David Bowie, Kenny Loggins, Billy Ocean, Tears for Fears, Billy Joel, Bonnie Raitt, Linden Park, Huey Lewis and the News, Eurythmics, The Go-Go’s, Pet Shop Boys, Cyndi Lauper, Hall & Oates, REM, George Michael, Eddie Money, Rick Astley, Journey, Foreigner, Michael Jackson, Fleetwood Mac, Prince, Aerosmith, Tom Petty, Supertramp, Rolling Stones, Police, Train, Eagles, Roxette, U-2, and Bon Jovi.

Tally 99.9 FM's music format has also become very popular at work 

Tally 99.9 FM allows advertisers to reach a large consumer group that can’t be reached with any other station.

Tally 99.9 FM's is designed to reach active consumers in their prime spending years.

Tally 99.9 FM's format that has proven itself to be timeless!

Tally 99.9 FM delivers listeners with a high disposable income in their prime spending years.

Demographic Profile

Tally 99.9 FM has wide demographic appeal with consumers who have purchasing power!

Gender: 58% of Tally 99.9 FM's listeners are female, 42% are male.

Age: Tally 99.9 FM target males and females 35 to 54 years of age. The average age of a Tally 99.9 FM listener is approximately 45 years of age.

Audience Age breakdown

- Age 18-24             16%
- Age 25-44             35%
- Age 45 +               49%

Income: Tally 99.9 FM targets affluent listeners with retail purchasing power. More than two-fifths of Tally 99.9 FM’s Adult 35-54 listeners have annual HH incomes exceeding $75,000!

Occupation: Tally 99.9 FM listeners are employed as Owners, Managers or Professionals, Tradespeople, employed in the Sales and Service industry and as Administrators or Clerical staff.

Education: Tally 99.9 FM listeners are well educated. Most of Tally 99.9 FM listeners have attended college.

Investments:  Tally 99.9 FM targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: Tally 99.9 FM attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events music concerts & bars and restaurants.

Get your message out to thousands of potential new customers each week with Tally 99.9 FM.
“Radio has the largest reach with Generation X (Women and Men ages 35 to 54) with 80.5 million listeners tuning in during an average month”
The Washington Times, 4/18/18

Lifestyle Profile

Tally 99.9 FM listeners are in their prime earning and spending years. 

Home: Tally 99.9 FM targets affluent homeowners. 75% of Tally 99.9 FM's listeners own their own home. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Tally 99.9 FM delivers listeners with high disposable income.

Tally 99.9 FM Listeners

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and women's shoes and accessories.

Great Spending Power: Tally 99.9 FM’s listeners have the money to purchase your products or services. 

Get more customers and increase sales with Tally 99.9 FM.

Tally 99.9 FM Coverage Map